Cosmetic packaging

ABSTRACT

The present invention relates to cosmetic packaging, in particular for liquid or pasty cosmetics, provided with a lid portion and a base portion comprising a container ( 5 ) and a wrapper ( 6 ), the container ( 5 ) having at least one narrower portion of lower volume than the wrapper ( 6 ), the narrow portion of the container ( 5 ) being designed for insertion into the wrapper ( 6 ), the container ( 5 ) being modified to store different quantities of the cosmetic product, in such a way that the structural configuration of the packaging ( 1 ) is not altered, retaining its outer features and its visual identity, besides saving manufacturing costs.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a national stage application, filed under 35 U.S.C.§ 371, of International Application No. PCT/BR2017/050113, filed May 11,2017, which claims priority to and the benefit of both BrazilianApplication No. BR102017000517-8, filed Jan. 10, 2017, and BrazilianApplication No. BR202016010594-9, filed May 11, 2016, the contents ofall of which as are hereby incorporated by reference in their entirety.

BACKGROUND Technical Field

The present invention refers to a cosmetic packaging, particularlyliquid or pasty cosmetics, having a base portion that comprises arecipient and a casing, the recipient containing a lesser volume thanthe casing and capable of being modified to store different amounts ofsaid cosmetic without altering the outer characteristics of thepackaging.

This application for patent of invention claims national priority ofpatent application BR 20 2016 010594-9, filed on May 11, 2016.

Description of Related Art

In the cosmetics sector, the ideal packaging is one that houses,facilitates the use, protects and informs, but above all, one thatpleases and leads consumers to create an identity with the mark.

Packaging for cosmetics—particularly liquid or pasty cosmetics—found inthe state of the art usually comprises a lid, a product applicator, acomponent for removing excess product withdrawn by the applicator and aproduct recipient.

Such packaging comes in the most varied sizes and formats, fromminiature packs containing 1.5 g to 3.5 g, to large packs containingfrom 3.5 g to 12 g.

To compete on the cosmetics market, manufacturers offer the same productin packages with different amounts and prices in order to satisfyconsumers according to their purchasing power.

Accordingly, the packages are internal and externally modified inaccordance with the amount to be stored. The risk in these modificationsis that the packaging will lose its visual identity, meaning consumersmay not instantly recognize it.

In addition to the visual and identity losses of the mark, there isstill an economic problem consistent with the need to produce varyingsizes of lids, applicators, bungs and recipients for the differentamounts commercialized.

It is necessary, therefore, to obtain a cosmetic packaging, particularlyliquid or pasty cosmetics, that enables the storage of different productamounts without altering the external characteristics of the packaging.

BRIEF SUMMARY

A first objective of the present invention is to provide a cosmeticpackaging, particularly liquid or pasty cosmetics, which comprises abase portion consisting of a recipient and a casing, the recipientcomprising a slimmer portion and having lesser volume than the casing,such that the recipient can be modified to store different amounts ofsaid cosmetic without altering the outer characteristics of thepackaging.

It is also an objective of the invention to provide a cosmetic packagingwherein at least a portion of the recipient consists of a trans-lucentor transparent material capable of enabling the product contained in therecipient to be visualized.

It is a further objective of the invention to provide a cosmeticpackaging wherein the casing comprises a base portion having an openingcapable of receiving and accommodating a translucent or transparent wallportion of the recipient.

A further objective of the invention is to provide a cosmetic packagingwherein the recipient is mounted in the casing, maintaining the openingof the casing aligned on a same plane as the translucent or transparentwall portion of the recipient, and this alignment is achieved by meansof chamfered surfaces present on both recipient and casing thatcooperate so as to centralize and firmly fasten the recipient andcasing, maintaining the stability of the recipient inside the casing andproviding the experience of a solid part.

The objectives of the present invention are achieved by a cosmeticpackaging having a lid portion and a base portion, the base portioncomprising a recipient and a casing, the recipient containing at least aslimmer portion and having a lesser volume than the casing, the slimmerportion of the recipient being insertable into the casing, at least aportion of the recipient consisting of a translucent or transparentmaterial capable of enabling the product contained in the recipient tobe visualized and the casing comprising a base portion having an openingcapable of receiving and accommodating the at least a translucent ortransparent portion of the recipient.

Further, the objectives of the present invention are achieved by acosmetic packaging having a recipient comprising fitting projections anda casing comprising fitting recesses, with the assembly and thefastening between the recipient and the casing being made by means ofthe association between the fitting projections and the fittingrecesses, occurring by interference fit.

The objectives of the present invention are also achieved by a cosmeticpackaging having the recipient and the casing each comprising chamferedbase portions that cooperate to centralize, align and firmly fasten therecipient in the casing, maintaining the stability of the recipientinside the casing, providing the experience of a solid part.

Further, the objectives of the present invention are achieved by acosmetic packaging having the recipient comprising a translucent ortransparent collar whose diameter is equivalent to the adjacent portionsof the packaging and a closed wall consisting of a translucent ortransparent material.

BRIEF DESCRIPTION OF THE FIGURES

The present invention will now be described in greater detail belowbased on an embodiment example represented in the drawings. The figuresshow:

FIG. 1—a front view of the packaging of the present invention;

FIG. 2—a perspective view of the packaging of the present invention;

FIG. 3—a perspective view of the packaging of the present invention;

FIG. 4—a perspective view of the assembly of the components that make upthe packaging of the present invention;

FIG. 5—a front view of the lid of the packaging of the pre-sentinvention;

FIG. 6—a perspective view of the lid of the packaging of the presentinvention;

FIG. 7—a perspective view of the lid of the packaging of the presentinvention;

FIG. 8—a front view of the applicator of the packaging of the presentinvention;

FIG. 9—a perspective view of the applicator of the packaging of thepresent invention;

FIG. 10—a front view of the bung of the packaging of the presentinvention;

FIG. 11—a perspective view of the bung of the packaging of the presentinvention;

FIG. 12—a front view of the recipient of the packaging of the presentinvention;

FIG. 13—a perspective view of the recipient of the packaging of thepresent invention;

FIG. 14—a front view of the casing of the packaging of the presentinvention;

FIG. 15—a longitudinal cutaway of the casing of the pack-aging of thepresent invention; and

FIG. 16—a perspective view of the casing of the packaging of the presentinvention.

DETAILED DESCRIPTION OF VARIOUS EMBODIMENTS

With reference to the drawings, FIGS. 1, 2 and 3 show the cosmeticpackaging 1 of the present invention in a mounted and closed position,preferably having a domed, cylindrical tube shape, and can take on anytechnical suitable format and preferably being made of polymer materialor any other composition of materials suitable for manufacturingcosmetic packaging.

As can be seen, the packaging 1 of the present invention comprises a lid2, a applicator 3, a bung 4, a recipient 5 and a casing 6, see FIG. 4.

In FIGS. 5, 6 and 7, it is possible to note the lid 2 which comprises atubular cylindrical side wall 21 which extends axially and, at its ends,defines, by one end, a closed wall 22 which extends from the side wall21 on an inclined plane, and, by the other end, an opening 23. The sidewall 21 comprises a serrated inner surface 24 for mounting and fasteningthe applicator 3 on the lid 2.

FIGS. 8 and 9 illustrate the applicator 3 which comprises a cylindricalrod 31 which extends axially and, at its longitudinal ends, receives, byone end, an application brush 32 which comprises a sponge or a brush orother type of wand suitable for applying the cosmetic, and, by the otherend, a cylindrical lid 33. The cylindrical lid 33 comprises a serratedouter surface 34 for mounting and fastening on the inside of the lid 2of the packaging 1 and a threaded internal surface 35 which enables theclosure of the cylindrical lid 33 with the recipient 5.

The lid 2 jointly with the applicator 3 form a lid portion of thepackaging 1 and are fastened solidarily, forming a single,non-dismountable part.

The bung 4 is illustrated in FIGS. 10 and 11 and refers to a kind ofretaining lid which promotes the cleaning of the application brush 32 toremove the excess product withdrawn from the recipient 5. The bung 4 hasa cylindrical truncated-cone or a cylindrical dome shape or othersuitable format, and defines a first open end 41 which comprises anouter tab 42 for fitting and fastening on the recipient 5, and a secondopen end 43 having a diameter smaller than the diameter of the firstopen end 41. The bung 4 is fastened on the recipient 5 also solidarily,forming a single part, such that the bung 4 is not disassembled from therecipient 5.

The main differentiating factor of the invention lies in the baseportion of the packaging 1 which corresponds to the storage portion ofthe cosmetic comprising the recipient 5 and the casing 6, illustrated inFIGS. 12 to 16.

The recipient 5 has a cylindrical tubular side wall 51 which ex-tendsaxially and, at its ends, defines, by one end, a chamfered closed wall52 and, by the other end, an opening 53. The side wall 51 comprises aheight H1 which defines three different diameters:

(i) a first diameter D1 relating to the diameter of an end portionadjacent to the closed wall 52. The first diameter D1 corresponds to aslimmer portion of the recipient 5;

(ii) a second diameter D2 relating to the diameter of the opening 53;and

(iii) a third diameter D3, preferably larger than the first and seconddiameters D1, D2, forming a collar, and which corresponds to thediameter of the lid 2 and of the casing 6.

In the recipient 5, the transition between the first diameter D1 and thethird diameter D3 is made by a ledge consisting of a height H2, measuredfrom the closed wall 52. In the same manner, the transition between thesecond diameter D2 and the third diameter D3 is also made by a ledgeconsisting of a height H3, measured from the opening 53.

Preferably, but not compulsorily, the third diameter D3 of the recipient5 is consistent with the diameters of the opening 23 of the lid 2 and ofthe open end 62 of the casing 6, assuring that when mounted and closedthe packaging 1 does not present elevations and maintains a continuoussurface.

Moreover, the portion corresponding to the third diameter D3 of therecipient 5 defines a height H4, measured from the height H2, beingcapable of keeping contact with the opening 23 of the lid 2 and with theopen end 62 of the casing 6. The heights H2, H3 and H4 of the recipient5 are variable according to each project.

The ledge comprised in the transition between the first and thirddiameters D1, D3 has a ring-shaped fitting projections 55. Besides thefitting projections 55, the recipient 5 further comprises at least aguide projection 56 which extends longitudinally from the fittingprojections 55.

Moreover, the recipient 5 comprises a threaded outer surface 54 providedin a region adjacent to the end portion of the side wall 51, near theopening 53 for closing the lid portion with the base portion of thepackaging 1.

The casing 6 has a cylindrical tubular side wall 61 which comprises anopen end 62, opposite a base portion 63, and defines a height H5,measured from the base portion 63. The open end 62 defines an uprightcircular mouthpiece internally having ring-shaped fitting recesses 64,and the base portion 63 defines a chamfered circular opening 66. Theheight H5 of the casing 6 preferably corresponds to the height H2 of therecipient 5.

Further, the casing 6 comprises at least a channel 65 provided in aregion adjacent to the end portion of the side wall 61, near the openend 62.

The recipient 5 is mounted and fastened in the casing 6 by way of theassociation between the fitting recesses 64 provided in the open end 62of the casing 6 and as fitting projections 55 provided on the ledgecomprised in height H2 of the recipient 5, occurring by interferencefit. The recipient 5 is fastened in the casing 6 solidarily, forming asingle, non-dismountable part.

The at least a guide projection 56 of the recipient 5 slides into the atleast a channel 65 provided inside the casing 6, promoting the correctpositioning of the recipient 5 in relation to the casing 6.

The opening 66 provided in the base portion 63 of the casing 6 iscapable of receiving and accommodating a closed wall 52 of the recipient5, maintaining the base portion 63 aligned on a same plane as the closedwall 52, such that the closed wall 52 pierces the thickness of the sidewall 61 of the casing 6. In other words, both the recipient and thecasing are at the same level in the portion of the base, which generatesstability so that the combination may be supported to remain, forexample, in the vertical position. The alignment between the parts isachieved by means of the chamfered surfaces of each part that cooperateto centralize and firmly fasten the recipient 5 in the casing 6,maintaining the stability of the recipient 5 inside the casing 6,providing the experience of a solid part, even if the recipient 5 haslesser volume in relation to the casing 6.

The recipient 5 comprises at least a portion consisting of a translucentor transparent material capable of enabling the product contained in therecipient to be visualized. Preferably, but not compulsorily, the closedwall 52 and the portion which corresponds to the third diameter D3,forming a collar of the recipient 5 are made of translucent ortransparent material. Alternatively, the entire recipient 5 is made oftranslucent or transparent material.

The slimmer portion which corresponds to the first diameter D1 of therecipient 5 has lesser volume in relation to the casing 6, such that theslimmer portion is designed to be inserted into the casing 6.

The packaging 1 functions by means of the threaded lid portion which,when opened, brings with it the applicator 3 embedded in the product,which has its excess removed by the bung 4, positioned at the opening 53of the recipient 5.

The recipient 5 is manufactured in different sizes with varied storagecapacities, such that the packaging 1 contains different amounts ofproduct without modifying its outer characteristics. Therefore, thesizes of the lid 2, the applicator 3, the bung 4 and the casing 6 aremaintained, the only modification being the size of the recipient 5. Therecipient 5 is modified according to each project and is capable ofstoring any amount of cosmetic up to 12 grams. The amount of productcontained in the packaging 1 is clearly identified on the outer surfaceof the casing 6, enabling consumers to distinguish immediately theproduct amount acquired.

The packaging 1 of the present invention enables the storage ofdifferent product amounts without altering the outer characteristics ofthe packaging 1, maintaining the visual identity of the packaging 1 andreducing the manufacturing costs thereof.

Having described a preferred embodiment example, it should be understoodthat the scope of the present invention encompasses other possiblevariations, being limited solely by the content of the accompanyingclaims, potential equivalents included therein.

1-5. (canceled)
 6. A cosmetic packaging (1) comprising: a lid portion;and a base portion, the base portion comprising a recipient (5) and acasing (6), the recipient (5) containing a least a slimmer portion andhaving a lesser volume than the casing (6), wherein: the slimmer portionof the recipient (5) is insertable into the casing (6), at least aportion of the recipient (5) consists of a translucent or transparentmaterial capable of enabling the product contained in the recipient (5)to be visualized, and the casing comprises a base (63) having an opening(66) capable of receiving and accommodating at least the translucent ortransparent portion of the recipient (5).
 7. The packaging (1) accordingto claim 6, wherein: the recipient (5) comprises fitting projections(55), the casing (6) comprises fitting recesses (64), and the assemblyand the fastening between the recipient (5) and the casing (6) is madeby means of the association between the fitting projections (55) and thefitting recesses (64), occurring by interference fit.
 8. The packaging(1) according to claim 6, wherein the recipient (5) and the casing (6)each comprise chamfered base portions that cooperate to centralize,align and firmly fasten the recipient (5) in the casing (6), maintainingthe stability of the recipient (5) inside the casing (6), providing theappearance of a solid part.
 9. The packaging (1) according to claim 6,wherein the recipient (5) comprises a translucent or transparent collarwhose diameter (D3) is equivalent to the adjacent portions of thepackaging (1).
 10. The packaging (1) according to claim 6, wherein therecipient (5) comprises a closed wall (52) consisting of a translucentor transparent material.